Marigold was founded by former All Japan Women's Pro-Wrestling co-producer and World Wonder Ring Stardom (Stardom) promoter Rossy Ogawa after Ogawa was fired from Stardom. In February 2024, Ogawa was dismissed from Stardom after being accused by the promotion's management of "poaching talent" for what would be Marigold. He has denied this claim.[1][2][3][4]
Upon the announcement of the creation of the promotion, several active members of the Stardom and Actwres girl'Z (AWG) rosters defected to Marigold. Amongst them were Stardom roster members Giulia, Utami Hayashishita, Mirai, Nanae Takahashi, Mai Sakurai, Victoria Yuzuki and Nao Ishikawa as well as AWG roster members Natsumi Sumikawa, Miku Aono, Misa Matsui, Chiaki, Chika Goto, and Kouki.[1][2][3][4] Ogawa named his new promotion after Aimyon's song titled "Marigold", as it contains the message that "Marigolds are often associated with the powerful strength of the sun, and represent the power, strength, and light that resides within people".[5] It was also reported that Marigold would have a working relationship with WWE.[6]
On May 15, 2024, the promotion announced the creation of four titles, the World, United National, Twin Star and Super Fly Championships alongside the design of the first two of them which, similar to World Wonder Ring Stardom's World and Wonder championships, were bound to continue the "Showa" era tradition carried on from All Japan Women's Pro-Wrestling with a red strap for the main title and a white strap for the secondary one. Additional to the main singles and tag team championships, the Super Fly Championship was introduced as a cruiserweight-type of title made for wrestlers under 121 lbs (55 kg).[8]
