Catvertising is the use of cats in advertising. Although cats have been used in advertising for many years, the technique was first given its own name in about 1999.[1] The term, a blend word from cat and advertising, increased in popularity beginning in 2011 as a result of a parody of commercialization of cat viral videos by the advertising agency john st. in Toronto, Ontario, Canada.[2][3][4][5][6][7][8][9][10][11][12] It was nominated for a Webby Award in 2012.[13] The video was part of a series of spoofs beginning with "Pink Ponies: A Case Study", then Catvertising, and finally "Buyral" (a blend of "buy" and "viral").[12]
This style of advertisement is sometimes simply referred to as a "cat commercial".[14]
A University of Arizona marketing team competes under the name "Catvertising".[15][16]
See also[edit]
References[edit]
- ^ Mark Oliver (January 28, 1999). "Catvertising; but Our Moggy Tester Gives 'First Advert for Pets' the Paws-Down". The Mirror. London. Archived from the original on 2022-07-01. Retrieved 2015-03-14.
- ^ john st. (2011-11-10). "Catvertising". YouTube. Retrieved 2015-03-15.
- ^ Alyssa Giacobbe (2011-11-20). "Of Mice and Memes". New York Magazine. Retrieved 2015-03-14.
...a Canadian ad agency's new "Catvertising" video...
- ^ "Truth in Cat-vertising". Truth In Advertising. May 21, 2013. Retrieved 2015-03-14.
We live in a world of cat-vertising.
- ^ "Catvertising: The Advertising Strategy That Is Going To Change Everything". The Huffington Post. 2011-11-14. Retrieved 2015-03-14.
- ^ Tim Nudd (2011-11-11). "John St. in Toronto Shifts Entire Focus to Catvertising: 'Nobody wants to see ads anymore. They want cat videos'". AdWeek. Retrieved 2015-03-14.
- ^ Myers, Courtney Boyd (14 November 2011). "The world's first Catvertising agency launches". The Next Web. Retrieved 2015-03-14.
- ^ Erin Skarda (2011-11-15). "Catvertising: An Ad Agency Trend We Wish Were Real". Time. Retrieved 2015-03-14.
- ^ Andrea Aster (2012). "Angus Tucker makes advertising fun". Old Times: Alumni Upper Canada College's Alumni Publication (Winter/Spring 2012): 15. Retrieved 2015-03-14.
...Catvertising, with 1.5 million hits on YouTube...
- ^ Brenda Benedict (2012-01-30). "Happily not addicted". The Star (Malaysia). Retrieved 2015-03-14.
Apparently "catvertising" is going to be the next big thing.
[permanent dead link] - ^ Jeff Beer (10 December 2010). "The Online Ad That Wasn't". Canadian Business: 10, 11. Retrieved 2015-03-14.
When working on getting new business, we obviously put a more serious face forward, showing our capabilities and the kinds of things we do, but inevitably the topic of Buyral or Catvertising comes up.
- ^ a b Netburn, Deborah (2012-11-05). "'Viraler and viraler': Fake ad promises to make your video viral". Los Angeles Times. Retrieved 2015-04-11.
John St., the Canadian advertising agency that brought you the YouTube hits "Catvertising"... John St. has a history of striking a chord with its fake advertisements. In November 2011 the agency put up a video called "Catvertising" in which it stated that it would focus entirely on making cat videos.
- ^ "Catvertising, The Webby Awards". webbyawards.com. 2012. Retrieved 2015-04-11.
- ^ Tim Nudd (August 8, 2012). "9 Awesome Cat Commercials That Drive the Internet Wild: These ads have way more than nine lives". AdWeek. Retrieved 2015-03-14.
- ^ Yara Askar (2014-05-22). "University of Arizona Marketing Students Win National AT&T Competition". States News Service (University of Arizona). Archived from the original on 2015-09-24. Retrieved 2015-03-15.
The UA "Catvertising" team regularly qualifies for national marketing competitions
- ^ Yara Askar (2014-05-15). "Campaigning for AT&T, University of Arizona Marketing Students Engaged in Nationwide Competition". States News Service (University of Arizona). Archived from the original on 2015-04-02. Retrieved 2015-03-15.
Students in the Marketing 425 course 'Advertising Management' at the Eller College of Management - affectionately nicknamed '425 Catvertising'...