![]() | |
Product type | Automotive |
---|---|
Owner | Huawei |
Country | China |
Introduced | November 2023 |
Related brands | |
Markets | China |
Website | hima |
Harmony Intelligent Mobility Alliance trading as HIMA (Chinese: 鸿蒙智行; pinyin: Hóngméng Zhìxíng) is an automotive alliance initiated by Chinese multinational technology company Huawei. Under HIMA, Huawei participates in product definition, design, marketing, user experience, quality control and provides intelligent vehicle software and hardware for traditional automobile manufacturers.
The members of the alliance include AITO (Seres Group), Luxeed (Chery), Stelato (BAIC BluePark), and Maextro (JAC Group).[1][2] Currently, HIMA only operates in mainland China.
History
[edit]In December 2021, Huawei announced the launch of AITO brand and unveiled its first vehicle AITO M5, the first vehicle Huawei developed with Seres Group. The hardware of the car was based on Seres SF5 SUV.[3]
In June 2023, Huawei acquired the AITO trademark in Chinese language (问界/Wenjie) from Seres Group.[4]
In November 2023, Huawei announced the foundation of Harmony Intelligent Mobility Alliance on the news press of Luxeed S7, the first model Huawei collaborates with Chery.[1]
In December 2023, Huawei has transferred multiple trademarks called "Stelato" to BAIC BluePark, the HIMA brand Huawei collaborates with BAIC.[5][6]
In July 2024, Yu Chendong, the Chairman of the Huawei Intelligent Automotive Solutions, revealed in an interview that the fourth brand of HIMA which collaborates with JAC would be named as Zunjie (尊界) in Chinese. [7]
In August 2024, at the Stelato S9 and Huawei new product launch conference, Huawei officially announced the fourth brand of HIMA collaborated with JAC, the Maextro (Chinese: 尊界). The first vehicle of Maextro is scheduled to roll off the production line by the end of 2024 and would be launched in the first half of 2025.[8]
Operations
[edit]![](https://upload.wikimedia.org/wikipedia/commons/thumb/f/f6/SZ_%E6%B7%B1%E5%9C%B3_Shenzhen_%E9%BE%8D%E5%B4%97_Longgang_%E6%98%9F%E6%B2%B3_Galaxy_Coco_Park_mall_shop_Huawei_car_showroom_January_2024_R12S_03.jpg/220px-SZ_%E6%B7%B1%E5%9C%B3_Shenzhen_%E9%BE%8D%E5%B4%97_Longgang_%E6%98%9F%E6%B2%B3_Galaxy_Coco_Park_mall_shop_Huawei_car_showroom_January_2024_R12S_03.jpg)
![](https://upload.wikimedia.org/wikipedia/commons/thumb/5/54/Luxeed_S7%2C_Aito_M5_EV%2C_and_Aito_M7_001.jpg/220px-Luxeed_S7%2C_Aito_M5_EV%2C_and_Aito_M7_001.jpg)
According to Yu Chengdong, CEO of Huawei Terminal BG and CEO of Smart Car Solution BU, that, Huawei will not directly manufacture cars while dedicated to helping car companies sell their vehicles through product design, supply chain management, quality control, software ecosystem, user experience management, brand marketing, and sales channels.[9][10]
Under the alliance, each Huawei's partner manufacturer will specialize in certain vehicle category and class and each manufacturer's product lineup is non-overlapping, and will all be combined under the Huawei's comprehensive solution.[10]
Huawei plans to establish independent HIMA stores in Chinese market. According to the plan of Huawei, it will have around 800 newly built HIMA stores by 2024, and plans to expand to 1,000 stores by 2025. By 2023, HIMA has already opened franchise user centers in 78 cities nationwide. These user centers provide integrated services, including sales, delivery, and after-sales support, embodying a one-stop-shop approach. One of the criteria for selecting partners is a preference for those with expertise in luxury car sales and maintenance (both mechanical and paint). In addition to opening new franchise user centers, there is also an ongoing transformation of existing user centers, with some outlets rebranded from "AITO" to "HIMA".[11]
Technology
[edit]HarmonyOS Cockpit
[edit]The HarmonyOS Cockpit is Huawei's solution for electric and autonomous cars powered by its Kirin line of a system-on-chip (SoC), augmented reality head-up displays (AR-HUD) and smart instrument cluster. Huawei opened up the APIs of HarmonyOS Cockpit to help automobile OEMs, suppliers and ecosystem partners in developing different features.[12][13]
Autonomous Driving System
[edit]AITO vehicles are equipped with ADS (Autonomous Driving System) developed by Huawei. For the current ADS 2.0, it is composite of 128 LiDARs, 11 HD cameras, 3 MMW radars, and 12 ultra sonic radars and Huawei self-developed chipset.
The ADS is trained on real-world driving data and can achieve Level 2+ autonomous driving. It can perform human-like judgment and operation such as accurate turning, giving way to pedestrians, recognizing and avoiding irregular obstacles, as well as detecting and avoiding animals. It can also perform automatic and valet parking.
According to Huawei, the ADS 2.0 was priced at 36,000 RMB (~US$5200) per vehicle when sold to partner manufacturer.[14]
Huawei's partnership with automobile manufacturers
[edit]Huawei's partnership with automobile manufacturers has taken the form of three models, the standardized parts supply model, the "Huawei Inside" (HI) model, and the Harmony Intelligent Mobility Alliance (HIMA).[2][15]
- Tier 1 Harmony Intelligent Mobility Alliance (HIMA) — Huawei provides a complete set of vehicle solutions and participates in product definition, design, marketing, user experience, quality control and delivery, while the manufacturers are responsible for vehicle manufacturing.
- Tier 2 Huawei Inside (HI) — Huawei provide full-stack smart car solution and Huawei's smart cockpit to car manufacturers. In this mode, Huawei empowers vehicle intelligence through the supply of both software and hardware, but does not participate in the design, development, and marketing of the vehicles. Arcfox, Avatr and Voyah are currently adopting this model.
- Tier 3 Standardized parts supply — Huawei provides automobile parts and components like Lidar, electric motor, cameras and power management to car manufacturers, the most basic model.
Brands
[edit]The brands of the alliance include AITO (Seres Group), Luxeed (Chery), Stelato (BAIC BluePark), and Maextro (JAC Motors). Although the English names of each alliance brand are not closely related, their Chinese names are all named after the Chinese character "界", such as 问界; Wènjiè (AITO), 智界; Zhìjiè (Luxeed), 享界; Xiǎngjiè (Stelato), and 尊界; Zūnjiè (Maextro).
Originally, the ownership rights for the alliance brands' English and Chinese names were separate. The English trademarks are owned by the alliance manufacturers, whereas the Chinese trademarks are owned by Huawei.[4][15] However, in July 2024, Huawei announced to transfer the trademarks and patents it holds related to the AITO brand to its partner, Seres Group due to the regulations of Chinese government, that the brand of automobile must be owned by its manufacturer.[16][17]
AITO
[edit]AITO (Chinese: 问界; pinyin: Wènjiè) is the brand used for Huawei's collaboration with Seres Group.
Luxeed
[edit]Luxeed (Chinese: 智界; pinyin: Zhìjiè) is the brand used for Huawei's collaboration with Chery.
Stelato
[edit]Stelato (Chinese: 享界; pinyin: Xiǎngjiè) brand used for Huawei's collaboration with BAIC BluePark, a subsidiary of BAIC Group.
Maextro
[edit]Maextro (Chinese: 尊界; pinyin: Zūnjiè) brand used for Huawei's collaboration with JAC Group.
Sales
[edit]Year | Total | AITO | Luxeed | Stelato | Maextro |
---|---|---|---|---|---|
2022 | 76,180 | 76,180[18] | - | - | - |
2023 | 95,279 | 94,380[19] | 899[20] | - | - |
Since HIMA is not considered as an automobile manufacturer by government of China, the sales figures of each HIMA brand is overlapping with its partner manufacturers.
See also
[edit]References
[edit]- ^ a b "鸿蒙智行,华为要给车圈打造「新样本」 | 极客公园". GeekPark. Retrieved 2023-11-19.
- ^ a b "鸿蒙智行官网上线,成员包括问界、智界汽车 - IT之家". www.ithome.com. Retrieved 2023-11-19.
- ^ Krijgsman, Lars (2021-12-27). "Aito M5: met een vleugje Huawei". AutoWeek (in Dutch). Retrieved 2023-10-28.
- ^ a b "Huawei acquires". Gasgoo. Retrieved 2023-06-26.
- ^ Chen, Dong Yi (2023-12-30). "Huawei-BAIC's STELATO brand will release an all-electric sedan in 2024". CarNewsChina.com. Retrieved 2023-12-31.
- ^ "智选车再添一"界":华为北汽合作品牌名称曝光". www.guancha.cn. Retrieved 2023-12-31.
- ^ "余承东直播意外曝光鸿蒙智行第四界:联合江淮打造的"尊界"". 快科技. Retrieved 2024-07-15.
- ^ "鸿蒙智行第四界正式定名尊界 首款车型将于明年上半年上市_新车上市_汽车_中金在线". auto.cnfol.com. Retrieved 2024-08-06.
- ^ Pandaily (2023-03-09). "Huawei Emphasizes Dominance of EV Brand AITO". Pandaily. Retrieved 2023-06-26.
- ^ a b "华为余承东:奇瑞、北汽、江淮新车将至,统一使用"问界"生态品牌 - IT之家". www.ithome.com. Retrieved 2023-06-26.
- ^ "华为智选车将为鸿蒙智行推出独立门店:single-爱卡汽车". info.xcar.com.cn. Retrieved 2023-12-21.
- ^ Li, Deng (2021-10-22). "First HarmonyOS smart car cockpit will launch by the end of this year, check user interface". Huawei Central. Retrieved 2023-06-26.
- ^ Amit (2022-03-19). "HarmonyOS Cockpit: AITO's new medium and large SUV interior leaked". HU. Retrieved 2023-06-26.
- ^ "Huawei ADS 2.0: A Promising New ADAS in Marke". Counterpoint Research (in Simplified Chinese). 2023-05-18. Retrieved 2023-07-19.
- ^ a b "华为申请注册"智界""LUXEED"商标 智界S7即将上市 - 手机中国 -". internet.cnmo.com. Retrieved 2023-11-19.
- ^ "余承东揭秘"25亿元转让问界":国家法规要求,问界品牌至少值上百亿元". www.yicai.com. Retrieved 2024-07-15.
- ^ Kang, Lei (2024-07-03). "Huawei to transfer Aito trademarks and patents it holds to Seres for $340 million". CnEVPost. Retrieved 2024-07-12.
- ^ "AITO问界系列12月交付再超1万辆,全年交付76180辆 - 手机中国 -". smartcar.cnmo.com. Retrieved 2023-06-27.
- ^ "新能源汽车2023年成绩单放榜!". www.stcn.com. Retrieved 2024-01-02.
- ^ "智界S7车主做梦也没想到,他们买了个"破车"!_车家号_发现车生活_汽车之家". chejiahao.autohome.com.cn (in Chinese (China)). Retrieved 2024-01-10.