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Broadcast area | Lewisburg, West Virginia Ronceverte, West Virginia Rainelle, West Virginia Union, West Virginia |
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Frequency | 103.1 MHz |
Branding | 103.1 The Bear |
Programming | |
Format | Country |
Affiliations | ABC Radio News PRN Radio West Virginia MetroNews |
Ownership | |
Owner |
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WKCJ, WRLB, WRON, WSLW | |
History | |
First air date | 1981 |
Former call signs | WKCJ (1981–2008) WRON-FM (2008–Present) |
Call sign meaning | W RONceverte calls previous community of license |
Technical information[1] | |
Licensing authority | FCC |
Facility ID | 59675 |
Class | B1 |
Power | 3,300 Watts |
HAAT | 273 meters (896 ft) |
Transmitter coordinates | 37°48′17.0″N 80°21′3.0″W / 37.804722°N 80.350833°W |
Links | |
Public license information | |
Webcast | WRON-FM Webstream |
Website | WRON-FM Online |
WRON-FM is a country formatted broadcast radio station licensed to Lewisburg, West Virginia, serving the Lewisburg/Ronceverte/Rainelle/Union area. WRON-FM is owned and operated by Radio Greenbrier, Inc.
Station Swap and Sale
[edit]All Access reported on September 20, 2007, that Todd P. Robinson, Inc.'s WKCJ (now WVBB) would be swapped to Radio Greenbrier, Inc. for WRON-FM. This took place on August 1, 2008. WKCJ (now at 97.7) applied to move south to Elliston-Lafayette, Virginia (which is between Roanoke and Christiansburg).
The swap ensured that when Todd P. Robinson, Inc. moves the 97.7 frequency, WRON-FM will continue to have an FM station serving Greenbrier County, West Virginia.
On Wednesday, July 13, 2011, Roanoke, Virginia based Mel Wheeler, Inc. agreed to purchase the station for $675,000. A new application was filed to move the signal to Elliston-Lafayette, on Fort Lewis Mountain, broadcasting 260 watts, but from a height of 1542 feet.
On December 2, 2011, Mel Wheeler, Inc. took ownership and control of WKCJ and began simulcasting Lynchburg based WVBE-FM. On December 9, 2011, the callsign was changed to WVBB.
External links
[edit]- 103.1 The Bear official website
- Facility details for Facility ID 59675 (WRON-FM) in the FCC Licensing and Management System
- WRON in Nielsen Audio's FM station database
- ^ "Facility Technical Data for WRON-FM". Licensing and Management System. Federal Communications Commission.