Cannabaceae

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Matt Lunsford
Lunsford in 2018.
Born (1976-11-05) November 5, 1976 (age 47)
Danville, Illinois, U.S.
OccupationCo-founder of Polyvinyl Record Co.
Years active1996-present
SpouseDarcie Lunsford

Matt Lunsford is the founder and co-owner of Polyvinyl Record Co.,[1] an American independent record label headquartered in Champaign-Urbana, Illinois.

Early years

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In 1994, while attending high school in Danville, Illinois, Lunsford and his then-girlfriend (now wife) Darcie published a fanzine called Polyvinyl Press.[1] After releasing a pair of 7"s and Direction, a 20-track compilation album documenting the Midwestern D.I.Y. scene, Polyvinyl Press officially transitioned into Polyvinyl Record Co. in 1996.[1] At this point, Lunsford decided to drop out of college (where he had been pursuing an engineering degree) to focus on the label full-time.[2]

As recounted in the book Post: A Look at the Influence of Post-Hardcore 1985-2007, Lunsford's relationship with Polyvinyl's first break-out band, Braid, formed during time spent skateboarding with a couple of the group's members. Lunsford says the DIY ethos of skateboarding "defined my personality."[3]

Career

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As of 2015 Polyvinyl had released over 300 albums from over 100 artists under Lunsford's watch.[4]

In 1998 Lunsford became friends with the members of American Football and encouraged the band to record an album.[5] In 1999, Lunsford decided to release their debut full-length even though the band broke up.[6] American Football has gone on to garner considerable acclaim in the time since its release, including a #6 ranking on Rolling Stone's list of the 40 Greatest Emo Albums of All Time.[7]

Lunsford has been credited as a producer on two Braid releases - Movie Music Vol. 1 and Movie Music, Vol. 2 - as well as an art director on the 2008 of Montreal album Skeletal Lamping,[8] which was part of the groundbreaking Skeletal Lamping Collection.[9]

In 2009, Lunsford was interviewed for a New York Times article about Kickstarter because Polyvinyl was considered one of the site's "earliest success stories."[10] According to Kickstarter, Polyvinyl's project was the platform's most-funded project for a 57-day period.[11]

In 2014, Lunsford received an executive producer credit for his work on the of Montreal feature-length documentary The Past Is a Grotesque Animal, which was released via Oscilloscope Laboratories.[12]

In 2018, Polyvinyl entered into a partnership with Brooklyn-based label Double Double Whammy.[13] DDW co-founder/owner Mike Caridi has been enthusiastic about the pairing, telling Pitchfork "I’ve learned a ton from them. I talk to them pretty much every day—they’re kind of like mentors in a way."[14]

References

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  1. ^ a b c "Label History". Polyvinylrecords.com. Retrieved 2010-05-27.
  2. ^ "Polyvinyl Records 15 Years with Matt Lunsford and Bob Nanna". Manual Dexterity. Retrieved 2019-02-16.
  3. ^ Grubbs, Eric (August 2008). Post: A Look at the Influence of ... - Google Books. iUniverse. ISBN 9780595518357. Retrieved 2010-05-27.
  4. ^ Hammershaug, Bjorn (2015-07-30). "Label Focus: Polyvinyl". Tidal. Retrieved 2019-02-16.
  5. ^ Goggins, Joe (2016-11-03). "Never Meant". The Line of Best Fit. Retrieved 2019-02-17.
  6. ^ Galil, Leor (2016-10-26). "American Football: Accidental rock stars". Chicago Reader. Retrieved 2019-02-17.
  7. ^ Exposito, Suzy (2016-03-01). "40 Greatest Emo Albums of All Time". Rolling Stone. Retrieved 2019-02-17.
  8. ^ "Matt Lunsford > Credits". allmusic. Retrieved 2010-05-27.
  9. ^ Hemerly, Jess (2008-08-26). "Rethinking the Album Release: of Montreal's Skeletal Lamping Collection | Institute For The Future". Iftf.org. Archived from the original on 2010-06-13. Retrieved 2010-05-27.
  10. ^ Wortham, Jenna (2009-08-25). "Using Kickstarter to Fund a Small Business". New York Times. Retrieved 2010-05-27.
  11. ^ Strickler, Yancey (2014-08-27). "The History of #1 UPDATED". Kickstarter. Retrieved 2019-02-17.
  12. ^ "Matt Lunsford (I)". IMDB. Retrieved 2019-02-17.
  13. ^ "Polyvinyl + Double Double Whammy". RAMP. 2018-02-20. Retrieved 2019-02-17.
  14. ^ Trewn, Pranav (2018-09-28). "The End of LVL UP and the Future of Double Double Whammy". Pitchfork. Retrieved 2019-02-17.
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source: https://en.wikipedia.org/wiki/Matt_Lunsford

One thought on “Cannabaceae”

  1. Well, that’s interesting to know that Psilotum nudum are known as whisk ferns. Psilotum nudum is the commoner species of the two. While the P. flaccidum is a rare species and is found in the tropical islands. Both the species are usually epiphytic in habit and grow upon tree ferns. These species may also be terrestrial and grow in humus or in the crevices of the rocks.
    View the detailed Guide of Psilotum nudum: Detailed Study Of Psilotum Nudum (Whisk Fern), Classification, Anatomy, Reproduction

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