 | |
| Product type | Bubble gum |
|---|---|
| Owner | The Hershey Company |
| Produced by | The Hershey Company |
| Country | United States |
| Introduced | 1975 |
| Markets | Worldwide |
| Previous owners | Life Savers Nabisco |
| Tagline | Keeps it Poppin The Number Yum Taste in bubble gum |
| Website | hersheyland.com/bubbleyum |
Bubble Yum is a brand of bubble gum marketed by The Hershey Company. It was first introduced in 1975 by Life Savers.[1]
History
[edit]In 1977, rumors began to spread that the gum's soft, chewable secret was the addition of spider eggs.[2] The Life Savers Company addressed the issue with an official full-page rebuttal printed in prominent U.S. newspapers (including The New York Times), to dispel the rumor and restore public confidence.[2] Sales of the gum soon surpassed sales of Life Savers candy, and it became the most popular bubble gum brand.[1] Nabisco bought Life Savers in 1981, and The Hershey Company acquired the Bubble Yum brand in 2000.[3]
Mascot
[edit]Bubble Yum's official mascot is Floyd D. Duck, an anthropomorphic punk-style duck character.[4]
References
[edit]- ^ a b Ries, Al; Trout, Jack (2001), Positioning: The Battle for Your Mind, McGraw-Hill, p. 135–136, ISBN 0-07-135916-8
- ^ a b Brunvand, Jan Harold (1999), Too Good to Be True: The Colossal Book of Urban Legends, W. W. Norton & Company, p. 92–93, ISBN 0-393-04734-2
- ^ "The Untold Truth of Bubble Yum Gum". 7 June 2021.
- ^ "Bubble Yum".
External links
[edit]
| Hershey Company |
| ||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|
| Hershey Entertainment and Resorts Company |
| ||||||||||
| Milton Hershey Foundation | |||||||||||
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