Headquarters | 550 Huai Hai Middle Road, Shanghai, China |
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Barbie Shanghai was the first Mattel Barbie flagship store in the world.[1] Located in Shanghai, China,[2] this 35,000-square-foot (3,300 m2) store held the world's largest and most comprehensive collection of Barbie dolls and licensed Barbie products.[citation needed] It ceased activities in March 2011.[3]
Construction
[edit]Mattel worked with BIG, the branding and design division of Ogilvy & Mather, to develop the creative concept, identify a location, explore featured activities and identify partners. Slade Architecture led the design including the exterior, interior, fixtures and furnishings.
Services
[edit]Spa treatments, hair and nail services, and skincare products were available. The Design Center allowed girls to become a fashion designer in a 30-minute experience of the steps of the design process (inspiration, concept, prototypes, fabrics etc.). In the end, girls could sit down at a computer to create their own doll. In the Fashion Runway, girls could experience a runway show by getting dressed in fashions from world-renowned designers. The Barbie Cafe was a collaboration with Australian celebrity chef David Laris. The bar had karaoke, a DJ, and pink martinis, known as Barbietinis. Barbie chocolates were available, also created by the Australian celebrity chef David Laris.
References
[edit]- ^ Kurtenbach, Elaine (March 6, 2009). "Mattel opens flagship Barbie store in Shanghai". MSNBC.[dead link]
- ^ Hsu, Tiffany (March 6, 2009). "At 50 years old, Barbie gets tattoos -- and a megastore in China". Los Angeles Times. Archived from the original on March 9, 2009. Retrieved March 9, 2009.
- ^ "Mattel shuts flagship Shanghai Barbie concept store". BBC. March 7, 2011. Archived from the original on October 20, 2022. Retrieved May 24, 2024.
External links
[edit]- Lim, Louisa (March 6, 2009). "Mattel Hopes Shanghai Is A Barbie World". NPR.
- Liu, Ling Woo (January 29, 2009). "Botox for Barbie". Time. Archived from the original on February 2, 2009.
- Fong, Mei (January 13, 2009). "Mattel banking on Shanghai for Barbie future". The Wall Street Journal.
- Branigan, Tania (January 9, 2009). "Barbie at 50: the blonde ambition beneath the hard exterior". The Guardian.
- Zhang, Michelle (January 1, 2009). "Barbie store for living dolls". Shanghai Daily.
- Casey, Nicholas (December 24, 2008). "Building an Edgier Barbie to Revive Franchise Sales". The Wall Street Journal.
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