| Company type | Private |
|---|---|
| Industry | Marketing, Advertising and Production |
| Founded | 2008 |
| Headquarters | 164 Shaftesbury Avenue , London |
Area served | Worldwide |
Key people | Richard Glasson (CEO) |
| Products | adcastNXT, FIDO, ZONZA [1] |
| Services | Broadcast, print and digital production, post-production, CGI and retouching, creative expansion, language services (including transcreation) and distribution technology |
Number of employees | 7,500 (January 2024) |
| Website | www.hogarth.com |
Hogarth Worldwide[2] is a WPP-owned global company that provides marketing Implementation services, including all-channel production and language services to international companies.
History[edit]
Hogarth was established in London in 2008.[3] In 2009 the company formed a joint venture with WPP plc.[4] Richard Glasson – who joined the company in 2011 as chief operating officer – is the global CEO as of March 2023.[5]
Hogarth's business grew as more and more businesses started separating their advertising creative development from production.[6] Hogarth also manages and provides the production technology for in-house studio facilities at advertising agencies and client marketing organisations.
Some of the biggest clients Hogarth works for include Heinz[7] Galderma, Nestle, Ford, Johnson & Johnson, Volvo.[citation needed]
Hogarth has featured in the Televisual poll of top post-production houses.[8]
As of January 2024, the company employs 7,500 staff globally, the largest in-house production arm of any agency.[9]
Offices[edit]
In 2010 the company opened an office in New York. In 2011 offices were opened in Hong Kong, Singapore,[10] and Mexico. An office in Bucharest was opened in 2012. An offshore production platform for Hogarth was established in the year 2018 in Chennai, India.
Joint ventures[edit]
Hogarth have established joint ventures with creative agencies and clients to provide production resources. These include:
- Grey London – the first advertising agency to form a joint venture partnership with Hogarth creating GreyWorks, a Hogarth managed in-house facility at Grey London.[11]
- JWT – Transmission is a joint venture between Hogarth and JWT.[citation needed]
- RKCR Y&R – this partnership provides studio management and production technology resource.[citation needed]
- Ogilvy & Mather – Hogarth and Ogilvy come together through RedWorks, a joint venture formed in 2012.[12]
References[edit]
- ^ "Transfer of CopyCentral by Hogarth to Optimad". 16 August 2017.
- ^ "Hogarth – Homepage". Archived from the original on 2008-12-30.
- ^ "Our weekly round-up of new hires in the digital marketing world, including news from Starcom, Aki Technologies, Quantcast, Telaria, IAB UK, The Independent, Bazaarvoice and Bounteous | Mobile Marketing Magazine". mobilemarketingmagazine.com. Retrieved 2020-04-30.
- ^ Coffee, Patrick (2018-02-27). "Ogilvy Announces New Global Partnership With WPP-Backed Production Company Hogarth". www.adweek.com. Retrieved 2024-02-16.
- ^ "Hogarth Worldwide Names Natasha Cholerton-Brown as CEO of Americas | LBBOnline". lbbonline.com. Retrieved 2024-02-16.
- ^ "IPA report produces magical and logical results for business-minded agencies". Archived from the original on 2009-05-23.
- ^ "Kraft Heinz to use one non-local production house". Reel Chicago News. 2015-10-07. Retrieved 2024-02-16.
- ^ "Televisual | REPORTS & SURVEYS". Archived from the original on 2012-11-13.
- ^ "WPP Seeks to Leverage Production Growth as Hogarth Takes the Lead | LBBOnline". lbbonline.com. Retrieved 2024-03-20.
- ^ "White Mark builds 7.1 Dolby audio studios for Hogarth Singapore — OnScreenAsia.com". Archived from the original on 2012-01-31. Retrieved 2012-02-15.
- ^ "Grey Works". Archived from the original on 2013-07-01.
- ^ Rowley, Liz (2015-09-18). "With Costs Soaring, Hogarth Helps Brands Boost Efficiency With In-House Talent". AdExchanger. Retrieved 2024-02-16.
External links[edit]
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| Former/defunct divisions and subsidiaries | |
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