| Broadcast area | |
|---|---|
| Frequency | 100.1 MHz |
| Branding | 100.1 The Hits |
| Programming | |
| Format | Adult hits |
| Ownership | |
| Owner |
|
| History | |
First air date | June 10, 1983 |
Former call signs |
|
Call sign meaning | "We" (previous branding) |
| Technical information[1] | |
Licensing authority | FCC |
| Facility ID | 48685 |
| Class | C1 |
| ERP | 12,000 watts |
| HAAT | 659 meters (2,162 ft) |
| Translator(s) | 95.9 K240CA (Crystal Bay) |
| Links | |
Public license information | |
| Webcast | Listen live |
| Website | hitsnv |
KWEE (100.1 FM, "100.1 The Hits") is a commercial radio station licensed to Dayton, Nevada, and serving the Reno metropolitan area and Lake Tahoe. It is owned by Lotus Communications and broadcasts an adult hits format. The radio studios are on Plumb Lane in South Reno.
KWEE has an effective radiated power (ERP) of 12,000 watts. The transmitter is near Sunil Pandit Road on McClellan Peak northeast of Carson City.[2] Programming is also heard on an FM translator in Crystal Bay, Nevada, K240CA at 95.9 MHz.[3]
History
On June 10, 1983, the station first signed on as KLKT. It later used the call sign KZAK from late 1990 to 1997. That year, it switched its call sign to KTHX-FM. The call letters referred to the station's branding as "The X". The station aired an adult album alternative (AAA) format.
On September 27, 2021, the station announced through their social media that the "X" format would "retire" later that day; at 5:19 p.m., after playing "Here's Where the Story Ends" by The Sundays (immediately followed by simulated audio of a DJ leaving the studio and turning off the lights, branded on the station's online playlist as simply "goodbye X"- intentionally lowercase- and a brief moment of silence), KTHX-FM dropped its longtime AAA format after 24 years on the frequency and 31 years as a whole, and began stunting with instrumental jazz and big band music with sweepers stating that the station was "on hold", and emphasizing that "We will enjoy" the upcoming change to the station, set for September 30 at 10 a.m.[4]
At that time, KTHX-FM flipped to adult hits, branded as "100.1 We FM", launching with a typical-for-radio run of 10,000 songs commercial-free, the first being "Get the Party Started" by P!nk. Coinciding with the change, Lotus also applied to change the station's call sign to KWEE, which took effect on October 5.[5] The KTHX-FM call sign was transferred to another station owned by Lotus, at 94.5 MHz in Sun Valley, Nevada, an ESPN Radio Network affiliate that previously used the call letters KUUB.[6]
References
- ^ "Facility Technical Data for KWEE". Licensing and Management System. Federal Communications Commission.
- ^ FCC.gov/KWEE
- ^ Radio-Locator.com/K240CA
- ^ The X 100.1 Reno Heading to Retirement Radionsight - September 27, 2021
- ^ 100.1 Reno Heading To Retirement Radioinsight - September 30, 2021
- ^ FCC.gov/KTHX
External links
- Official website
- KWEE in the FCC FM station database
- KWEE in Nielsen Audio's FM station database
- K240CA in the FCC FM station database
- K240CA at FCCdata.org
39°15′32″N 119°42′25″W / 39.259°N 119.707°W