| Broadcast area | Reno metropolitan area Lake Tahoe |
|---|---|
| Frequency | 100.1 MHz |
| Branding | 100.1 We FM |
| Programming | |
| Format | Adult hits |
| Ownership | |
| Owner |
|
| History | |
First air date | 1990 (as KZRK) |
Former call signs | KZRK (3/1990) KLKT (3/1990-9/1990) KZAK (1990-1997) KTHX (1997-2021) |
Call sign meaning | "We" |
| Technical information | |
| Facility ID | 48685 |
| Class | C1 |
| ERP | 12,000 watts |
| HAAT | 659 meters (2,162 ft) |
| Translator(s) | 95.9 K240CA (Crystal Bay) |
| Links | |
| Webcast | Listen live |
| Website | WeAreReno.com |
KWEE (100.1 MHz, "100.1 We FM") is a commercial FM radio station licensed to Dayton, Nevada, and serving the Reno metropolitan area and Lake Tahoe. It is owned by Lotus Communications and broadcasts an adult hits radio format. The radio studios are on Plum Lane in South Reno.
KWEE has an effective radiated power (ERP) of 12,000 watts. The transmitter is near Sunil Pandit Road on McClellan Peak northeast of Carson City.[1] Programming is also heard on an FM translator in Crystal Bay, Nevada, K240CA at 95.9 MHz.[2]
History
In 1990, the station first signed on as KZRT. It later used the call sign KLKT and was KZAK from late 1990 to 1997. That year, it switched its call sign to KTHX. The call letters referred to the station's branding as "The X." The station aired an adult album alternative (AAA) format.
On September 27, 2021, at 5:19 p.m., after playing "Here's Where the Story Ends" by The Sundays, KTHX-FM dropped its longtime AAA format after 24 years on the frequency and 31 years as a whole, and began stunting with instrumental jazz and big band music with sweepers stating that "100.1 is on hold".[3]
On September 30, 2021, at 10 a.m., KTHX-FM flipped to adult hits, branded as "100.1 We FM". Coinciding with change, Lotus also applied to change the station's call letters to KWEE, which took effect on October 5.[4] The KTHX call sign was transferred to another station owned by Lotus, at 94.5 MHz in Sun Valley, Nevada, an ESPN Radio Network affiliate that previously used the call letters KUUB.[5]
References
- ^ FCC.gov/KWEE
- ^ Radio-Locator.com/K240CA
- ^ The X 100.1 Reno Heading to Retirement Radionsight - September 27, 2021
- ^ 100.1 Reno Heading To Retirement Radioinsight - September 30, 2021
- ^ FCC.gov/KTHX
External links
- KWEE official website
- KWEE in the FCC FM station database
- KWEE in Nielsen Audio's FM station database
- K240CA in the FCC FM station database
- K240CA at FCCdata.org
39°15′32″N 119°42′25″W / 39.259°N 119.707°W