The Effects of Entrepreneurial Orientation and Marketing Information on the Performance of SMEs HT Keh, TTM Nguyen, HP Ng Journal of Business Venturing 22 (4), 592-611, 2007 | 1585 | 2007 |
Corporate reputation and customer behavioral intentions: The roles of trust, identification and commitment HT Keh, Y Xie Industrial marketing management 38 (7), 732-742, 2009 | 1269 | 2009 |
Opportunity evaluation under risky conditions: The cognitive processes of entrepreneurs HT Keh, MD Foo, BC Lim Entrepreneurship Theory and Practice 27 (2), 125-148, 2002 | 1090 | 2002 |
Do reward programs build loyalty for services?: The moderating effect of satisfaction on type and timing of rewards HT Keh, YH Lee Journal of retailing 82 (2), 127-136, 2006 | 466 | 2006 |
Efficiency, effectiveness and productivity of marketing in services HT Keh, S Chu, J Xu European journal of operational research 170 (1), 265-276, 2006 | 373 | 2006 |
How do price fairness perceptions differ across culture? LE Bolton, HT Keh, JW Alba Journal of Marketing Research 47 (3), 564-576, 2010 | 342 | 2010 |
Brand value creation: Analysis of the Interbrand-Business Week brand value rankings S Chu, HT Keh Marketing Letters 17, 323-331, 2006 | 335 | 2006 |
Retail Customers as Partial Employees in Service Provision: A Conceptual Framework HT Keh, CW Teo International Journal of Retail & Distribution Management 29 (8), 370-378, 2001 | 277 | 2001 |
Brand concepts as representations of human values: do cultural congruity and compatibility between values matter? CJ Torelli, A Özsomer, SW Carvalho, HT Keh, N Maehle Journal of marketing 76 (4), 92-108, 2012 | 267 | 2012 |
Modelling hybrid distribution channels: a game-theoretic analysis SY Park, HT Keh Journal of Retailing and Consumer Services 10 (3), 155-167, 2003 | 246 | 2003 |
Customer reactions to service separation HT Keh, J Pang Journal of marketing 74 (2), 55-70, 2010 | 243 | 2010 |
The effects of R&D and advertising on firm value: An examination of manufacturing and nonmanufacturing firms YK Ho, HT Keh, JM Ong IEEE Transactions on Engineering Management 52 (1), 3-14, 2005 | 237 | 2005 |
Retail productivity and scale economies at the firm level: a DEA approach HT Keh, S Chu Omega 31 (2), 75-82, 2003 | 233 | 2003 |
Understanding and measuring brand love HT Keh, J Pang, S Peng Society for Consumer Psychology Conference Proceedings, Santa Monica 6, 84-88, 2007 | 207 | 2007 |
A re-examination of service standardization versus customization from the consumer’s perspective Y Ding, HT Keh Journal of Services Marketing 30 (1), 16-28, 2016 | 196 | 2016 |
Services Marketing in Asia: Managing People, Technology and Strategies C Lovelock, J Wirtz, HT Keh, X Lu | 178* | 2005 |
The effects of advertising and brand value on future operating and market performance LL Eng, HT Keh Journal of Advertising 36 (4), 91-100, 2007 | 175 | 2007 |
The complexities of perceived risk in cross-cultural services marketing HT Keh, J Sun Journal of International Marketing 16 (1), 120-146, 2008 | 174 | 2008 |
Perceptions of culture in multicultural space: Joint presentation of images from two cultures increases in-group attribution of culture-typical characteristics CY Chiu, LA Mallorie, HT Keh, W Law Journal of Cross-Cultural Psychology 40 (2), 282-300, 2009 | 160 | 2009 |
The beautiful, the cheerful, and the helpful: The effects of service employee attributes on customer satisfaction HT Keh, R Ren, SR Hill, X Li Psychology & Marketing 30 (3), 211-226, 2013 | 156 | 2013 |