An urban legend states that the first pair of Levi's jeans was made of hemp canvas. In fact, the fabric was cotton, made by the Amoskeag Cotton and Woolen Manufacturing Company.[1][2]
The misinformation may have been spread by Jack Herer.[a]
In March, 2019, Levi's did actually begin allowing the manufacturing of hemp jeans with its brand.[4]
Footnotes[edit]
- ^ The 'fact' that hemp sailcloth was used for the first Levi's is cited to Herer's 1985 The Emperor Wears No Clothes in at least one counterculture book.[3]
References[edit]
- ^ Micha (March 11, 2014). "The 10 Most Common Myths About Weed" (Sensi blog). Sensi Seeds.
- ^ Browne 1915.
- ^ Deitch 2003, p. 222.
- ^ Angela Velasquez (March 6, 2019). "Levi's Wellthread and Outerknown Introduce Cottonized Hemp Denim". Sourcing Journal.
Sources[edit]
- Browne, G.W. (1915). The Amoskeag Manufacturing Co. of Manchester, New Hampshire: A History. Printed [by] Amoskeag Manufacturing Company.
- Deitch, R. (2003). Hemp: American History Revisited: The Plant with a Divided History. Algora Pub. p. 222. ISBN 978-0-87586-226-2. Retrieved 2019-04-19.