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NewsWhip
Company typePrivate
IndustrySocial media analytics
Founded2011; 13 years ago (2011) in Ireland
FounderPaul Quigley, Andrew Mullaney
Headquarters23 South William Street,
Dublin
,
Ireland
Websitewww.newswhip.com

NewsWhip is a social media engagement tracking firm created by Paul Quigley and Andrew Mullaney in 2011. The company tracks content by amount and location of user engagement and also tracks audience interests and changes in interests over time.[1]

History[edit]

Paul Quigley and Andrew Mullaney founded NewsWhip in April 2011. In September, they joined the National Digital Research Centre's LaunchPad Accelerator Program and later moved to Dogpatch Labs in Dublin. In 2012, NewsWhip received undisclosed angel investments from the NDRC, Hal Philipp, and Shane Naughton.[2][3] In 2013, NewsWhip raised seed money of €825,000 from Allied Irish Banks Seed Capital Fund, Hal Philipp, Hannes Þór Smárason, Enterprise Ireland and others.[4][5] In 2017, NewsWhip raised $6.4 million in series A funding, led by Tribal Ventures and including investors the Associated Press, Japanese publisher The Asahi Shimbun, Enterprise Ireland and AIB Seed Capital Fund.[6]

NewsWhip opened their U.S office in New York City in 2014, at NeueHouse, 110 East 25th Street, New York, NY 10010.

Products and services[edit]

NewsWhip tracks news stories on social media platforms and their engagement rates and levels. The company also stores data over time to analyze for its customers. In 2012, NewsWhip launched its first product, Spike, a tool intended for use by newsrooms and those in marketing and public relations, as it tracks or sorts news postings by topic, language, location posted, time posted, social media platform, and engagement rate over time.[7][8][9] In 2017, NewsWhip opened its historical database of audience engagement since 2014 as a beta product, Analytics, which also allows sorting by time frame and subject matter.[10] NewsWhip also publishes monthly rankings of the top content publishes on social media platforms.[11] The rankings have been used in articles on new media, technology, politics, and journalism[12][13][14] and in articles on social media analysis.[15][16][17] NewsWhip has worked with PR agencies, media organizations and NGOs, including the Associated Press, Condé Nast, The Washington Post, Amnesty International, Médecins Sans Frontières, and the WHO.[18]

References[edit]

  1. ^ "NewsWhip - About Us & Our Company". NewsWhip. Retrieved 2018-09-13.
  2. ^ O'Hear, Steve. "NewsWhip scores Angel Funding to Use Social Signals To Surface The News". techcrunch.com. TechCrunch. Retrieved 7 November 2014.
  3. ^ Kennedy, John. "NewsWhip raises angel funding in US$1m range". www.siliconrepublic.com. Silicon Republic. Retrieved 7 November 2014.
  4. ^ Tweney, Dylan. "NewsWhip gets $1.1 million seed round to help you find breaking news". www.venturebeat.com. Venture Beat. Retrieved 7 November 2014.
  5. ^ Kennedy, John. "NewsWhip raises US$1.1m - plans to take on the Big Apple". www.siliconrepublic.com. Silicon Republic. Retrieved 7 November 2014.
  6. ^ Taylor, Charlie (4 October 2019). "NewsWhip sees jump in recurring subscription revenues". The Irish Times. Retrieved 19 April 2021.
  7. ^ Sawers, Paul. "NewsWhip Spike: A powerful tool for tracking the worl'd top trending news stories". thenewxtweb.com. The Next Web. Retrieved 23 October 2014.
  8. ^ Knight, Emma. "Spike can show editors what drives the share". www.editorsblog.org. World Association of Newspapers and News Publishers. Retrieved 23 October 2014.
  9. ^ Marshall, Sarah. "NewsWhip Spike: a powerful tool to monitor news sources". www.journalism.co.uk. Journalism.co.uk. Retrieved 23 October 2014.
  10. ^ Levine, Barry (2017-02-07). "NewsWhip opens up its history to show the social lives of stories". MarTech Today. Retrieved 2018-09-13.
  11. ^ Corcoran, Liam. "NewsWhip Social Data". blog.newswhip.com. NewsWhip. Archived from the original on 6 November 2014. Retrieved 28 October 2014.
  12. ^ Wohliebe, Atilla. "Rangliste der größten Facebook Publisher – BuzzFeed deutlich vor CNN und Fox News". onlinemarketing.de. Online Marketing.
  13. ^ Abbruzzese, Jason. "An Israeli BuzzFeed Copycat Is Suddenly in the Top 10 of Facebook's Publishers". Mashable.com. Mashable.
  14. ^ Kaufman, Leslie. "Independent Journal Review Website Becomes a Draw for Conservatives". The New York Times. Retrieved 3 November 2014.
  15. ^ Frankel, Mark. "A big #YearOnTwitter for @BBCBreaking". www.bbc.com. BBC. Retrieved 7 November 2014.
  16. ^ Buchanan, Matt. "How Politics Get Shared". www.buzzfeed.com. BuzzFeed. Retrieved 7 November 2014.
  17. ^ Buchanan, Matt. "The Biggest Sites In Social Publishing". www.buzzfeed.com. BuzzFeed. Retrieved 7 November 2014.
  18. ^ O'Brien, Ciara (11 March 2021). "Meet the Irish company that's tackling the fake news 'infodemic'". The Irish Times. Retrieved 25 April 2021.
source: https://en.wikipedia.org/wiki/NewsWhip