 | |
| Product type | Chewing gum |
|---|---|
| Owner | Wrigley Company |
| Country | United States |
| Introduced | 1893 |
| Related brands | Juicy Fruit Doublemint |
| Website | Mars Wrigley |
Wrigley's Spearmint is a brand of Wrigley's chewing gum. Wrigley's launched the brand in 1893,[1] and marketed the gum as its classic brand, although the company's brand Juicy Fruit has been on the market slightly longer. As the name implies, the gum is flavored with the spearmint plant.
Gum was originally marketed by being given away free with the purchase of baking soda. It became so popular that it was then eventually sold separately as a desired commodity.
In 2004, it was relaunched in the United States and United Kingdom, with the slogan "even better, longer lasting". Another advertising campaign was "some call it a spear, some call it an arrow." The spear/arrow has been a constant in the brand's advertising, as has been the mint leaf motif.[2]
The gum was traditionally grey/beige in color, almost the same color as Juicy Fruit and Doublemint.
At the end of 2022 the manufacturer Mars, which has been producing Wrigley's Spearmint since 2008, stopped its production in Germany.[3] The stated reasons were "declining developments" and the associated poor sales figures.[3] According to Mars customer service, the chewing gum range now only contains dragees, with no gum sticks.[3]
References[edit]
- ^ Cross, Mary (2002). A Century of American Icons: 100 Products and Slogans from the 20th-Century Consumer Culture. Greenwood Press. pp. 42–43. ISBN 978-0313314810. Retrieved 4 September 2020.
- ^ "Global Petcare, Food, Mars Wrigley and Edge Brands". www.mars.com.
- ^ a b c Ben Stock (10 March 2023). "Production stopped – The popular chewing gum will soon be discontinued". Today Times. Retrieved 15 April 2023.
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