 | |
| Industry | Beverages |
|---|---|
| Founded | 2002 |
| Headquarters | , |
| Products | Alcoholic beverages |
| Owner | Bickford's Australia |
| Parent | Bickford's Australia |
| Website | www |
Vok Beverages is a drink manufacturer in South Australia.[1]
Earlier history[edit]
Before the acquisition by Bickford's of the brandname, Vok was a brand of a range of liqueurs manufactured by Jan Vok, a Dutch company, popular in Papua pre-war.[2] Immediately after WWII sixteen flavours,[3] from Advocaat to White Curaçao were being imported into Australia, and distributed by Stephen King Pty Ltd of Sydney.[4]
An early marketing exercise by the company was the "Vok Thousand", an award of £1000 (one thousand pounds — the price of a mid-range car) to a Test cricketer, on the basis of points accumulated over the 1950–51 season.[5] Len Hutton was the inaugural winner.[6]
The company, which advertised prominently in the Dutch language Australia newspapers[7] made the distinctive shape of its bottles a "selling point".[8] The company was still advertising similar products in the "distinctive bottle" in November 1978.[9]
Drinks[edit]
- Vok Liqueurs
- Aqua Pura Water
- Bearded Lady Bourbon[10]
- Beenleigh Rum
- Black Bottle Brandy
- Boronia marsala
- Cawsey's Grenadine
- El Toro
- Frigate Rum
- Galway Pipe port
- HI NRG Vodka & Energy Premix
- Infused Rush
- Inner Circle Rum
- Olympus Ouzo
- Real McCoy Bourbon
- Rebellion Bay Spiced Rum
- Three Oaks Cider
- TST Tolleys Brandy
- Vickers Gin
See also[edit]
- Bickford's Australia - sister company.
- List of South Australian manufacturing businesses
References[edit]
- ^ "Fosters hives off 13 wines to Vok Beverages".[dead link]
- ^ "Advertising". Papuan Courier. Vol. 31, no. 19. International, Australia. 9 May 1941. p. 12. Retrieved 16 August 2022 – via National Library of Australia.
- ^ "Advertising". The Daily Examiner (Sydney). No. 9150. New South Wales, Australia. 24 July 1946. p. 3. Retrieved 16 August 2022 – via National Library of Australia.
- ^ "National Security (Prices) Regulations". Commonwealth of Australia Gazette. No. 170. Australia, Australia. 9 September 1946. p. 2470. Retrieved 15 August 2022 – via National Library of Australia.
- ^ "Vok Thousand". The Daily Telegraph (Sydney). Vol. XV, no. 216. New South Wales, Australia. 1 December 1950. p. 28. Retrieved 15 August 2022 – via National Library of Australia.
- ^ "Cricketers on Parade". The Daily Telegraph (Sydney). Vol. XV, no. 293. New South Wales, Australia. 2 March 1951. p. 1. Retrieved 16 August 2022 – via National Library of Australia.
- ^ "Advertising". Dutch Australian Weekly. Vol. 4, no. 42. New South Wales, Australia. 29 July 1955. p. 6. Retrieved 16 August 2022 – via National Library of Australia.
- ^ "Advertising". The Daily Telegraph (Sydney). Vol. XI, no. 281. New South Wales, Australia. 15 February 1947. p. 6. Retrieved 16 August 2022 – via National Library of Australia.
- ^ "Advertising". The Australian Women's Weekly. Vol. 46, no. 26. Australia. 29 November 1978. p. 101. Retrieved 15 August 2022 – via National Library of Australia.
- ^ Hicks, Robin (4 December 2012). "Vok Beverages launches 'brave and edgy' campaign for Bearded Lady bourbon". Mumbrella. Retrieved 26 March 2021.
