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Basenotes
Type of site
Online perfume database
Available inEnglish
Created byGrant Osborne
URLbasenotes.net
CommercialYes
RegistrationOptional
Users194,640 (May 2018)[1]
LaunchedAugust 2000
Current statusOnline

Basenotes is a United Kingdom-based online fragrance resource which includes a fragrance database, message boards and editorial. The site was launched in August 2000 by Grant Osborne as an information site for men's fragrance and grooming. In 2004, the site expanded to include feminine fragrances.[2]

Basenotes Fragrance Directory[edit]

The Basenotes Fragrance Directory contains over 20,000 fragrances and over 90,000 fragrance reviews by the site's visitors. Users of the site can search for fragrances by name, house, year of launch, gender, notes (ingredients), perfumer or bottle designer. Visitors to the site can submit information to be included in the directory.[3]

The consumer reviews on the site have been described as "admirably prosaic"[4] by Alexis Petridis in The Guardian.

Basenotes Fragrance Awards[edit]

Each year, Basenotes asks visitors to the site to vote for their favorite fragrances that year.[5] Regular winners include Old Spice, Shalimar, Vetiver de Guerlain, Chanel No.5, YSL M7, Green Irish Tweed and A*Men. There are also categories for the best new fragrance and best celebrity fragrance.

Awards and recognition[edit]

Basenotes has won five awards for its editorial content, written by Marian Bendeth, at The Canadian Fragrance Awards in 2007,[citation needed] 2008[6] and 2009.

In 2009, the website won a prize for Best Web Editorial at the Jasmine Awards for an article by the writer, Liz Upton. The following year, the same prize was won by the Basenotes writer, Walker Minton. In 2018, Claire Vukcevic won the Best Practical Guide Award for her guide to summer fragrances on Basenotes.[7][8]

Controversy[edit]

Much suspicion surrounds the censorship process on the site, whereby opinions which differ from the orthodoxy as presented by the site moderators are removed. Frequently, this results in the banning of members who express non-compliant views. It has been suggested that there are commercial motives behind this censorship.[9] Fragrance house O'Driu, who apparently suffered as a result of this perceived bias, famously responded by releasing a fragrance called "Kiss My Ass Basenotes", which won an award at the Cafleurebon 2015 fragrance awards.[10]

References[edit]

  1. ^ "Basenotes Forums". Basenotes.net. Retrieved 28 May 2018.
  2. ^ Basenotes: an interview with Grant Osborne :: Now Smell This Archived 7 September 2008 at the Wayback Machine
  3. ^ Women's Wear Daily 1 September 2007 "Archived copy". Archived from the original on 20 October 2012. Retrieved 21 June 2008.{{cite web}}: CS1 maint: archived copy as title (link)
  4. ^ Petridis, Alexis (25 November 2006). "Alexis Petridis: I smell a rat in men's fragrance". The Guardian. Retrieved 28 May 2018.
  5. ^ Frederick, Kelly (10 November 2008). "Basenotes.net Award Winners". Perfumer & Flavorist. Retrieved 28 May 2018.
  6. ^ German Duftstars, Canadian Fragrance Awards ~ the 2008 winners :: Now Smell This Archived 20 July 2008 at the Wayback Machine
  7. ^ "The Fragrance Foundation Jasmine Awards 2018 Winners | The Jasmine Awards". thejasmineawards.co.uk. Retrieved 28 May 2018.
  8. ^ "Summer Fragrances for People Who Hate Summer & Also Summer Fragrances ~ by Claire Vukcevic – Basenotes.net". www.basenotes.net. Retrieved 28 May 2018.
  9. ^ "No To Basenotes Censorship". basenotessucks.blogspot.co.uk. Retrieved 28 May 2018.
  10. ^ "best fragrances of 2015". Cafleurebon - Perfume and Beauty Blog. 27 December 2015. Retrieved 28 May 2018.

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