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Audiomack
Available inEnglish
TypeStreaming media
Websiteaudiomack.com

Audiomack is an on-demand music streaming and audio discovery platform that allows artists and creators to upload limitless music and podcasts for listeners through its mobile apps and website.

In February 2021, Billboard announced Audiomack streaming data would begin informing some of its flagship charts, including the Hot 100, the Billboard 200, and the Global 200.[1] In March 2021, Fast Company magazine named Audiomack one of the 10 most innovative companies in music.[2]

History[edit]

Audiomack was co-founded in 2012[3] by Dave Macli, David Ponte, Thomas Klinger, Ty Wangsness and Brian Zisook.[4] The platform originally allowed artists to freely share their mixtapes, songs, and albums.[5] In April 2013, J. Cole (Yours Truly 2) and Chance the Rapper (Acid Rap) released new projects exclusively on the platform.[6] In September 2018, Eminem released "Killshot", a diss track about Machine Gun Kelly, exclusively on Audiomack and gained 8.6 million plays in four months.[6] In February, 2019, Nicki Minaj released three songs exclusively on the platform,[7] including a remix of Blueface's "Thotiana."[8]

In November 2020, Audiomack signed a music licensing agreement with Warner Music Group, covering the United States, Canada, Jamaica, and five "key African territories," including Ghana, Kenya, Nigeria, South Africa, and Tanzania.[9] In February 2021, Variety reported Audiomack has music licensing agreements in the United States with Universal Music Group and Sony Music Entertainment.[10] Audiomack also receives music through licensing deals with labels and distributors such as 300 and EMPIRE,[11] among others, and manages rights through its relationship with Songtrust.

In December 2020, Audiomack opened its monetization program, AMP, to all eligible creators based in the United States, Canada, and the United Kingdom. In July 2021, Audiomack expanded the program to creators worldwide and introduced a partnership with Ziiki Media to help promote artists across Africa.[12]

In December 2021, Audiomack launched Supporters, a "feature that will enable loyal fans to tip their favorite artist’s music."[13] Fans fund artists or rights holders directly by purchasing ‘support badges’ for individual song and album releases.[14] Warner Music Group, which was Audiomack's first major label partner, signed on as the first major label participant in "Supporters."[15] Other participating partners include Amuse, AudioSalad Direct, DistroKid, EMPIRE, FUGA, Stem, and Vydia.[16]

Audiomack reaches more than 20 million monthly users globally, as of December 2021.[17]

Features[edit]

Offline playback is free to all users and not blocked by a paywall. Users and artists can upload their music to the service through its website. Audiomack uses a combination of audio fingerprinting, DMCA takedown requests, and manual curation to police unauthorized sharing.[18] Audiomack does not limit or charge creators for storing content on its service.

In April 2021, Audiomack partnered with telecommunications company MTN Nigeria to offer its users cheaper data to stream music in its app.[19]

In February 2023, Audiomack penned down a partnership deal with MTV Base to improve listeners’ access to quality music material while raising awareness of African musicians throughout Africa.[20]

Content[edit]

Audiomack produces several original video content series, including Trap Symphony, with past episodes including Migos,[21][22] Chief Keef,[23] and Rich the Kid,[24] among others. Other series include Bless The Booth and Fine Tuned, which has featured YNW Melly[25] and others. In March 2021, Audiomack officially launched Audiomack World, the editorial arm of the company. Users can read articles in the Audiomack app on Android and iOS, as well as their desktop site.[26]

Ambassadors[edit]

Audiomack has had a number of ambassadors.[27][28] The list of African ambassadors includes:

  • Jade Kelly Wilson, South Africa
  • Shadrack Kisame, Uganda[29]
  • Mohamed Sanago aka Yung Baller, Sierra Leone[30]
  • Eloi Mugabe, Rwanda/Burundi
  • Eva Ndumbe, Cameroon williams
  • Abel Zedi, Kenya
  • Fizzy Obop, Nigeria[31]
  • Maxwell Adjavon, Ghana
  • Nova Amandla, Zambia
  • Habibou Niang aka El habib, Senegal
  • Ackim Ndolo, Tanzania
  • Precious mlenga ( La sfinge), Malawi

See also[edit]

References[edit]

  1. ^ Trust, Gary (February 8, 2021). "Olivia Rodrigo's 'Drivers License' Leads Hot 100 for 4th Week, The Weeknd & CJ Hit Top 10". Billboard. Retrieved February 8, 2021.
  2. ^ Staff, Fast Company (March 9, 2021). "The 10 most innovative music companies of 2021". Fast Company. Retrieved March 24, 2021.
  3. ^ Payne, Ogden. "How Audiomack's Niche Value Proposition Established It As A Competitor In Music Streaming". Forbes. Retrieved March 21, 2019.
  4. ^ Aziz, Adam (October 1, 2021). "The coming battle over rap album lengths". Andscape. Retrieved December 9, 2021.
  5. ^ Suarez, Gary. "How Chief Keef Gave Audiomack A Boost In The Streaming Music Wars". Forbes. Retrieved March 21, 2019.
  6. ^ a b Rys, Dan (January 15, 2019). "How Audiomack Went From Mixtape Destination to One of the Most Influential Underground Streaming Services Around". Billboard. Retrieved March 23, 2019.
  7. ^ QUEEN (February 2, 2019). "Barbie Goin Bad Barbie Drip". @nickiminaj. Retrieved March 21, 2019.
  8. ^ Audiomack (February 6, 2019). "New @NICKIMINAJ! #BustDownBarbiana". @audiomack. Retrieved March 21, 2019.
  9. ^ "Warner Music inks licensing deal with Audiomack for key African markets". Music Business Worldwide. November 11, 2020. Retrieved March 24, 2021.
  10. ^ Aswad, Jem (February 9, 2021). "Universal and Sony Music Ink Licensing Deals With Audiomack Streaming Service". Variety. Retrieved March 24, 2021.
  11. ^ "Songtrust Partners With Youth-Focused Streaming Platform Audiomack to Help Creators Get Paid". Billboard. Retrieved March 21, 2019.
  12. ^ "Audiomack Boosts Its Presence In Kenya, Tanzania, Uganda, and South Africa". Digital Music News. July 14, 2021. Retrieved March 24, 2021.
  13. ^ Brandle, Lars (December 7, 2021). "Audiomack Launches Fan-Engagement Feature 'Supporters'". Billboard. Retrieved December 9, 2021.
  14. ^ Mulligan, Mark. "Audiomack and the coming monetization / remuneration tipping point". MIDiA Research. Retrieved December 9, 2021.
  15. ^ Lynch, John. "Audiomack CEO on how the streaming platform's new 'Supporters' feature can enable artists to generate a 'first-of-its-kind' revenue stream". Business Insider. Retrieved December 9, 2021.
  16. ^ "AUDIOMACK OPENS THE TIP JAR FOR ARTISTS". HITS Daily Double. Retrieved December 9, 2021.
  17. ^ "Music streaming service Audiomack launches 'Supporters' direct monetization feature, Warner named as first major label participant". Music Business Worldwide. December 7, 2021. Retrieved December 9, 2021.
  18. ^ "How Audiomack Is Playing Major League Ball With Minor League Talent". The FADER. Retrieved March 21, 2019.
  19. ^ "How Spotify's Competition in Africa Won the Hearts of Listeners". Bloomberg.com. May 8, 2021. Retrieved May 11, 2021.
  20. ^ "Audiomack Partners With MTV Base In Africa". Africanfolder.com. February 4, 2023. Retrieved February 6, 2023.
  21. ^ Pastuk, Slava (July 21, 2015). "Here's the Migos Performing "Hannah Montana" with a Symphony". Noisey. Retrieved March 21, 2019.
  22. ^ Fleischer, Adam. "Migos Turned 'Hannah Montana' Into A Symphony". MTV News. Retrieved March 21, 2019.
  23. ^ Haffenden, Dayna (November 7, 2018). "Chief Keef Performs "Love Sosa" and More With an Orchestra - XXL". XXL Mag. Retrieved March 21, 2019.
  24. ^ "Rich The Kid Performed 'Plug Walk' With An Eight-Piece Orchestra". UPROXX. February 20, 2019. Retrieved March 21, 2019.
  25. ^ Chesman, Donna-Claire (January 17, 2019). "Watch YNW Melly Perform "Murder On My Mind" With an Electric Guitar". The Audiomack Blog. Retrieved March 21, 2019.
  26. ^ Chesman, Donna-Claire. "Audiomack Officially Launches World". DJBooth. Retrieved March 24, 2021.
  27. ^ Williams, Kenneth J. Jr. "Jason Johnson Shares How Audiomack Is Getting African Musicians Played And Paid". Forbes. Retrieved July 17, 2022.
  28. ^ "Audiomack | Free Music Sharing and Discovery". audiomack.com. Retrieved July 17, 2022.
  29. ^ "Audiomack Appoints Shadrach Kisaame Ugandan Ambassador – Exposed Uganda". Retrieved July 17, 2022.
  30. ^ News Ghana (August 3, 2022). "Yung Baller To bring audiomack more users in Sierra Leone | News Ghana". newsghana.com.gh. Retrieved August 3, 2022.
  31. ^ "Fizzy Obo Now Ambassador & Curator Audiomack (Africa)". GhanaWeb. January 1, 1970. Retrieved July 17, 2022.
source: https://en.wikipedia.org/wiki/Audiomack

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