Kuat (Brazilian Portuguese pronunciation: [kwatʃ])[1] is a brand of guarana beverage sold by The Coca-Cola Company in Brazil.[2] Kuat was introduced in Brazil in 1997 to compete with the leading guarana beverage, Guaraná Antarctica, which was stealing market share from Coca-Cola's cola products.[2]
In Brazil, Kuat is available in a diet version (Kuat Zero) and a green-tea infused version (Kuat Eko).
Kuat was briefly sold in Norway starting in 2003 under the name SanSão.[3]
In 2002, Coca-Cola announced plans to test market Kuat in the United States.[1]
See also[edit]
- Guaraná Antarctica
- Sanduíche-iche – a meme used in a Kuat advertizing campaign
References[edit]
- ^ a b McCay, Betsy (18 October 2002). "Coca-Cola To Test Brazilian Hot Seller Kuat In U.S." BevNet. Retrieved 17 June 2016.
- ^ a b "The Battle of Guaraná". Brand New. UnderConsideration LLC. Retrieved 17 June 2016.
- ^ Redaksjonen (2003-01-27). "SanSão - den nye voksenbrusen fra Coca-Cola". Aperitif.no (in Norwegian). Retrieved 2020-08-18.
External links[edit]
- Official website
- Kuat published by Coca-Cola Brasil