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| Product type | Breakfast cereal |
|---|---|
| Owner | Kellogg's |
| Country | Australia |
| Introduced | c. 1980 |
| Website | kelloggs.com.au/justright |
Just Right is a breakfast cereal produced by Kellogg's. It was created in the 1980s for health-conscious, athletic Australians, who are the world's third-biggest cereal eaters.[1] The cereal is sold in the United Kingdom, Iceland, Ireland, New Zealand and Australia but has been discontinued in other markets. A similarly named cereal with different ingredients (also manufactured by Kellogg's) was available in Canada from 1985 to 2021.
Just Right is composed of whole wheat, corn, and rice flakes, with raisins (sultanas in Australia), date nuggets and sliced almonds. It is also labelled as vitamin-fortified and low-fat.
An early commercial for the cereal when sold in the United States has become an internet viral video due to it featuring a then-unknown Tori Amos.
Nutritional information[edit]
Just Right received four stars out of five on the Australian Government's health star ratings.[2]
The following information was taken from a Kellogg's Just Right cereal box in July 2007, with a box top date of SEP 20 2007 (KCB 014).
| Attribute | Value / %Daily Value |
|---|---|
| Serving Size | 3/4 Cup (53g/1.9oz) |
| Servings Per Container | About 9 |
| Calories | 200 |
| - Calories from Fat | 20 |
| Total Fat 2g | 3% |
| - Saturated Fat 0g | 0% |
| - Trans Fat 0g | |
| Cholesterol 0 mg | 0% |
| Sodium 240 mg | 10% |
| Potassium 140 mg | 4% |
| Total Carbohydrate 43g | 14% |
| - Dietary Fiber 3g | 11% |
| - Sugars 13g | |
| - Other Carbohydrate 27g | |
| Protein 4g | |
| Vitamin A | 10% |
| Vitamin C | 0% |
| Calcium | 2% |
| Iron | 50% |
| Vitamin D | 10% |
| Vitamin E | 75% |
| Thiamin | 75% |
| Riboflavin | 25% |
| Niacin | 25% |
| Vitamin B6 | 100% |
| Folic Acid | 100% |
| Vitamin B12 | 100% |
| Phosphorus | 10% |
| Magnesium | 6% |
| Zinc | 4% |
| Copper | 4% |
Pop culture[edit]
- Tori Amos was featured in a 1980s commercial promoting the brand.
See also[edit]
References[edit]
- ^ Steinbreder,H. John. HOW KING KELLOGG BEAT THE BLAHS Fortune (August 29, 1988). Retrieved on 7-18-09.
- ^ Han, Esther (20 April 2015). "Food health star ratings: Kellogg's reveals the cereal that gets 1.5 stars". The Sydney Morning Herald.
External links[edit]
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