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Crispix
Kellogg's Crispix – Hexagon Shaped Rice and Corn Cereal, closeup
Product typeBreakfast cereal
OwnerWK Kellogg Co
CountryU.S.
Introduced1983; 41 years ago (1983)
Previous ownersKellogg Company (1983–2023)

Crispix is a brand of breakfast cereal, introduced by Kellogg's in 1983. It was created specifically to compete with Ralston Purina's Chex family of cereals, which had about $125 million in annual sales and no significant competition. By 1987, Crispix had sales of about $65 million.[1]

Its box touts its unique composition of "Crispy rice on one side, crunchy corn on the other."[2] The cereal itself is in a hexagon shape. The two sides are made in a lattice pattern and connected only at the edges; the center is open. Crispix is kosher/parve.[3]

Manufacturing process[edit]

Kellogg's has released limited information about manufacturing process that results in Crispix's unique puffed hexagon shape. According to Kellogg's, corn grits and rice are cooked separately, dried, and then rolled with a grooved roller creating a waffled appearance. The sheets of corn and rice are laid on top of each other, cut into hexagons and toasted in an oven that causes them to puff.[4]

Flavored versions[edit]

A variation of original Crispix introduced in late 2001 in the US known as Cinnamon Crunch Crispix was described by Kellogg's as a "[c]rispy corn and rice cereal with a cinnamon taste." Cinnamon Crunch Crispix joined a number of cereals discontinued by Kellogg's after disappointing sales.[5]

Honey Flavored Crispix have been sold twice in the UK, and twice have been discontinued. In Australia, Crispix is rectangular, yellow and honey-flavored. A chocolate version is sold under the name Coco Pops Chex.[6]

In some markets, Kellogg's owns the rights to the Chex name, and sells products in multiple flavors, including a green onion flavor in South Korea, the result of a marketing stunt in 2004 that asked for public input on the next flavor for the brand.[7]

Health[edit]

Crispix contains 5g of added sugars and 0g of dietary fiber per serving.[8] The cereal received one and a half stars out of five on the Australian Government's health star ratings.[9]

References[edit]

  1. ^ Steinbreder, H. John (August 29, 1988). "How King Kellogg Beat the Blahs". Fortune. Retrieved July 18, 2009.
  2. ^ "Kellogg's® Crispix® Cereal". Kellogg's. Archived from the original on December 13, 2007.
  3. ^ "Cereals and Their Brachos Kosher Listing". STAR-K. Retrieved February 20, 2016.
  4. ^ Kellogg's (2020). "How are your cereal and snacks made?". Kellogg's Nutrition. Archived from the original on August 13, 2020. Retrieved September 23, 2021.
  5. ^ "Kellogg's Cinnamon Crunch Crispix". Mr. Breakfast. Retrieved April 19, 2017.
  6. ^ "Coco Pops®". Kellogg's. Archived from the original on September 9, 2012. Retrieved January 25, 2009.
  7. ^ "South Korea Gets Long Awaited Green Onion Chex". NPR.org. Retrieved September 23, 2021.
  8. ^ "Kellogg's® Crispix® Cereal". SmartLabel. Kellogg's. Retrieved April 16, 2020.
  9. ^ Han, Esther (April 20, 2015). "Food health star ratings: Kellogg's reveals the cereal that gets 1.5 stars". The Sydney Morning Herald.
source: https://en.wikipedia.org/wiki/Crispix